We shower and change our clothes everyday for personal hygiene and to stay at our best looks for our professions. The same applies to business vehicles. Vehicle graphics are vehicles' clothing. Car washes are showers that keep them pristine (click to learn more about fleet vehicles' dress for success). In addition to ourselves, our business assets (such as our vehicles) need to be neat and organized based on our psychological instincts. Below are ten consequences that follow if a business' vehicle with vehicle wraps and graphics is not regularly cleaned:
1) The Vehicle Becomes Dirty
Without doubt, the instant side effect of not cleaning a vehicle is that it becomes dirty. Bird droppings, dust, mud, tree sap, bug splatters, and any other dirty substances will stay on the vehicle's surface. If not cleaned regularly, it just gets dirtier and dirtier. This has business, reputation and psychological implications as you will discover below.
2) The Brand Will Be Covered In Dirt
Business vehicles have vehicle wraps and graphics that showcase their branding. These graphics additions to the vehicles present the brand's professionalism and commitment to its specialty. If the branding graphics become dirty, it immediately affects the impressions generated from them. Your brand is your companies greatest asset - it is your name, reputation, and how you are identified by others. You want to protect and care for this asset.
3) The Vehicle Advertisement Becomes Ineffective
Aside from representing a brand, sometimes fleet vehicles are assigned to put on fleet wraps and graphics for advertising campaigns. A clean vehicle is the prerequisite for any vehicle wrapping projects. And the vehicles should remain clean throughout the campaign period for the best promotion effects. A vehicle advertisement that is dirty will appear to be out-of-date or unimportant to its viewers.
4) More Effort Will be Required To Clean
The longer you wait to wash the vehicle, the more work it will take to get it thoroughly cleaned. This is because the layer of dirt has thickened overtime and the contaminants might have become hardened on the surface. Reduce effort and time required to clean you wrapped fleet vehicles by washing your vehicles regularly. If your crew has primary possession of the vehicle, consider creating a schedule and reminders for regular cleanings. (We all know some of these vehicles would never get cleaned if not part of job responsibilities. ;-) )
5) Irreversible Damage To The Vehicle's Appearance
As the dirty substances (including dust, fuel spills, pollen, bird droppings, etc.) accumulate on the vehicle's surface, they become hardened and more difficult to remove. Here is a guide on what the dirty substances are and how to remove them. More than just advertising, vinyl wraps and graphics are create a protective layer to the vehicle's original paint surface. However, just like paint, they are not immune to the damage from accumulated dirty contaminants. Heavy scrubbing and strong chemicals can cause superficial damage, like scratches and abrasion, to the vehicle's appearance. Regular cleaning with a soft cloth hand mild detergent will eliminate the risk of damage if it gets to the point of requiring elbow grease, abrasive implements or strong cleaning agents.
6) Undermine The Brand's Professional Image
Service fleet graphics and sales fleet graphics play an important role to establish a business' professionalism to its prospects and customers. A service business drives their service vehicles to customers' doors to perform services. And a sales team's vehicles have logo and text graphics to represent their brand while they persuade prospects into customers. These vehicles are the face of the businesses. It is essential for them to look decent and impeccable to display reliability, professionalism, expertise, and quality.
7) Influence The Vehicle Users' Moods
Who does not enjoy to be surrounded by a clean environment? To a service business' working crew and drivers, their work vehicle is the environment they live in everyday. And for transportation businesses, their vehicles are the environment their passengers experience. The appearance of these vehicles have a positive relationship with their users' feelings. According to is4profit, an UK business advice organization, a clean environment has positive effects to businesses, such as employee motivation, happy employees, sense of well-being, and reputable company image.
8) Spread Negative Word Of Mouth
Looks matter. You are judged by your appearance. Even though we were taught that it is not nice to judge based on appearances, we still do so. From a business' standpoint, this is why branding has such a significant impact. If a brand (keep in mind that a business' vehicles are the carriers and representatives of the brand) is not well maintained and designed, the outcomes are that it is negligible, insignificant, and chances are that, it becomes a joke to people. That kind of negative word of mouth spreads like wildfire. It will be brand-damaging for a cleaning company, or food service vehicle to be driving around town in unwashed condition.
9) Loss Of Potential And Current Customers
Vehicle graphics are involved in every part of a customer's experience: from awareness, consideration, decision, retention, through promotion (click to check out the infographic). They weight in potential and current customers' impressions of and experiences with the business. The negative impressions of the brand generated from a dirty vehicle can cost customer attrition.
10) Shorten The Life Span Of The Vehicle Wraps And Graphics
Quality and maintenance can extend durability and longevity. Lack of care for the vinyl wraps and graphics means they will be due for replacement sooner. Riveting Wraps uses top of the line vinyl materials for all of our wraps and graphics. We emphasize the importance of clean vehicles before and after a wrap installation. Vehicle wrapping is an investment that lasts when we take good care of it.
More Resources For Vehicle Graphics Maintenance
You don't make a "first impression" twice. Getting it right the first time is crucial for businesses and is the secret recipe to customer satisfaction. Riveting Wraps prepared the following resources to help you maintain your fleet wraps and graphics spotless:
- 2 Big Reasons Why It's Important to Keep Your Vehicle Wrap Clean