Your next vehicle purchase for your business needs to meet your budget and job requirements of delivering, transporting and servicing. If a compact van fits the bill, you will be happy to know that a Ford Transit Connect lends itself perfectly to vehicle wraps and graphics that can help you grow your business. Adding wraps or graphics to this type of van will drive awareness for your brand and business. Read on to see the top four reasons why this van is so well suited to bring you new leads to grow your business.
1) Low Cost Advertising for Your Business
After purchasing a new vehicle for your business, it can be daunting to consider the extra expenditure of vehicle graphics. But, like the vehicle itself, today's investment in Ford Transit Connect graphics will deliver years of advertising results for your business. According to QuickBooks
"The OAAA says that mobile advertising can be the most effective and efficient form of out of home advertising, reaching more consumers at a lower cost per thousand impressions than any other form of advertising. A wrap costs around 4 cents per thousand impressions, while other forms of advertising cost significantly more. For instance, it’s estimated that outdoor signs cost $3.56 per thousand impressions and newspaper ads cost $19.70 for that number of impressions. He also says one wrapped vehicle will net between 30,000 and 80,000 impressions per day, depending on how far and where the car is driven. All in all, he estimates the cost to be less than $44 per million impressions."
Leasing instead of buying? Learn more about wrapping a leased vehicle here.
2) Compact Van with Lots of Real Estate
The Ford Transit Connect is a unique combination of spacious cargo van and compact vehicle anyone can drive and park with ease. Contrary to it's compact size, it offers over 250 square feet of free advertising space.
Think about it... All that advertising real estate just comes with the van whether you choose to use it or not - at no extra charge! The large exterior relatively flat rectangular sides act as billboards for your business. Even better, your team can take those billboards with them where ever they drive.
Each side has over 90 square feet of space available for your wrap for graphic. Given that you have about 2.5 - 5 seconds to create an impression, this large space is perfect for an attention grabbing brand or message.
The rear of the vehicle, has about 40 square feet of space for your advertising. When in transit, this is the most viewed area on your vehicle.
Overall, a lot of wrappable advertising square footage of possibility for your Transit Connect wrap!
3) Vehicle Shape Ideal for Every Budget
The spaces on the exterior of a Transit Connect create defined areas for customized wraps or graphics. You can use larger or smaller graphics depending on your marketing objectives, brand and budget. The contours of the vehicle create discrete spaces to deliver information.
- Custom Vinyl Lettering Contact information lettering and logos fit well within each of the front door panels and rear panels on the Transit Connect.
- Partial wraps that cover most view-able area of the vehicle are sure to be noticed on the road. The Apple-a-Day example at the top of the page is a great example of a partial wrap.
- Full wraps cover the entire vehicle. Full wraps allow you to literally wrap your brand around your vehicle changing the entire appearance with a new color and look. For an example, see the Clean Image Transit Connect Wrap photo above.
4) Small Size = More Time on Road = Max Impressions
Ford Transit Connect vans are unique in their spacious, yet compact size. These characteristics make this van one of the most highly used vehicle in delivery and service fleets. More time on the road means more impression for your brand and business. Like a good advertising campaign, more impressions mean greater reach and frequency for your message.
See our latest examples of van wraps and graphics in our portfolio.
Do More Than Drive Your Transit Connect
Adding Ford Transit Connect van graphics to your marketing plan will yield valuable, long lasting benefits. Learn more about The Riveting Wraps Difference that sets us apart. Our goal is your success. However, the rewards are satisfying and it can last for the many years.
For more professional advice on vehicle wrapping, contact Riveting Wraps at (425) 368-5007 or email us at firstname.lastname@example.org.