Great Marketing Insights are Timeless
Way back in 1885, Thomas Smith wrote a book titled Successful Advertising. This was before cars were invented and way, way, way before anyone had even imagined printing on vinyl and sticking it on vehicles.
While it has taken invention and ingenuity to bring us to this amazing point in time where you can literally wrap your vehicles to create a three dimensional advertisements that goes anywhere, the value of effective frequency in advertising still holds true. And vehicle wraps and graphics are a remarkable way to deliver effective frequency with your brand message.
Thomas Smith Had It Right
Thomas Smith wrote his book over 100 years ago, but the sayings he used then are still being used today. Here are just the first 5 of his insightful and amusing 20 stages a potential customer goes through with each impression of your wrapped vehicle... I mean ad.
1. The first time people look at any given ad [vehicle graphic] they don't even see it
2. The second time, they don't notice it.
3. The third time, they are aware that it is there.
4. The fourth time, they have a fleeting sense that they've seen it somewhere before.
5. The fifth time, they actually read the ad.
Does this describe your own experience with vehicle graphics? Can you name three businesses (not including your own) whose graphics you have seen on the road this week?
Brand your Fleet Consistently to Maximize Impressions
Effective Frequency describes the exposures to an advertising message required to achieve effective communication. Or even more importantly, a desired response. Learn how Fast Water Heater uses consistent design across their fleet vehicles for Effective Frequency to maximize their on-the-go advertising with their fleet vehicles.
There's More to a Quality Vehicle Wraps than the Right Materials
Vinyl wrap companies have learned that many buyers think using the right materials is the only important criteria to evaluate a quality wrap. And it certainly is an important criteria. But there are many parts that go into creating a great vehicle wrap design for your fleet that will give you results (and effective frequency) that you desire. Planning for an effective design is an important step. Learn more getting a high quality wrap.
At Riveting Wraps we transform vehicles both visually and functionally. Do More Than Drive! Get the straight facts on vehicle wrapping, contact Riveting Wraps at (425) 368-5007 or email us at firstname.lastname@example.org.