Yuki Chan

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The Opportunity Cost of NOT HAVING Vehicle Wraps And Graphics

Opportunity cost = returns from vehicle advertising - returns from chosen alternative

The formula above measures the difference between the...

Business Benefits Advertising Tips & Insights Vehicle Advertising Smarts

Infographic: The Relative Advertising Value Of Vehicle Advertising

Depending on vehicle type and design, the cost of vehicle advertising varies. For instance, with long term vehicle wrap vinyl, putting logos and...

Branding With Vehicle Graphics Vehicle Advertising Smarts

Infographic: The Psychology Of Color for Vehicle Wraps Branding

Color, along with other factors including size, contrast, alignment, proximity, white space, makes up the hierarchy which visual information is...

Branding With Vehicle Graphics Vehicle Graphics Design Vehicle Advertising Smarts

Setting 3 Types Of SMART Vehicle Graphics Goals And KPIs

What do you want your vehicle wraps and graphics to achieve? This question should be answered at the beginning of a vehicle wrapping...
Wrap It Right Vehicle Advertising Smarts

2 Things To Consider for Your Fleet Expansion Wraps And Graphics

Fleet expansion is evidence of a thriving, growing business. When a business expands its fleet, it means that it is now stronger and capable to...

Wrap It Right Fleet Graphics Management