Vehicle wraps or graphics are being used by businesses to help distinguish their vehicles from the traffic crowd and to raise people's brand awareness or to advertise their marketing campaign. A commercial vehicle with graphics is somehow like a resume, you want people to believe in your ability to deliver your offerings by reading that resume. What are the key pieces of information you would put on your resume? Below are five must have contents on your vehicle graphics, a vividly presented business resume:
1) Your Name
Of course, you would first start off your resume with your name. What is the name of your brand or business? Your brand should be displayed on the sides and rear of your vehicle. It should be presented for quick legibility from a distance, so plan font, size and contrast that is easy to read. That would immediately introduce you to your prospective viewers, many of whom are in your targeted audiences, about who you are even if they only make a quick glance on your vehicle.
2) Your Image?
Your brand logo is your image, the professional profile picture you would upload to your LinkedIn. It should always go with your brand name. If you are not a nationally-known brand, make our brand prominent along with your name. Your brand logo, along with your signature brand color, is the best portrait of your brand character, the beliefs and passions you hold onto for your business. It is a beneficial addition to your graphics that create a good initial impression of your brand.
3) Profession, Products or Services
What do you specialize in? Like Riveting Wraps, we offers quality vehicle graphics and wraps for commercial vehicles. In other words, what products or services do you offer? Sometimes, what you do has already been stated in your brand name, but when this is not the case, you should definitely show it. This is a great opportunity to showcase your offerings. Consider your vehicle a walking portfolio, you can show images of your work if you are a service business or use brief texts to illustrate the range of products you have available.
4) What Sets Your Business Apart
This is the section where you provide evidence (your accomplishments, education, and background) that demonstrates why you are good at what you do. If you have a slogan or a service guarantee that best represents your business and your mission, go for it, put it on your vehicle graphics design.
5) Contact Information
If you are a perfectly qualified individual, I would like to schedule an interview with you. But how can I reach out to you without your contact information on your resume? You would be completely losing your opportunity as people might not spend the time to search for you. At least put your phone number and website on your vehicle wrap design. Your contact information helps to encourage a follow-up action from a truly interested prospect (Learn more about Encouraging Viewers To Reach Out After Seeing A Vehicle Advertisement).
Bring Your Vehicle Graphics Resume To Life
Whether an individual or a business, a well-written resume increases your chances to get your ideal job or reach your customers. Riveting Wraps mission is to transform our clients' vehicles into the best mobile media asset that allows them to effectively communicate to their targeted community.
For more information about vehicle marketing, call us at (425)368-5007 or email us at firstname.lastname@example.org.