Location, Location, Location. Kent WA
It is no surprise why Kent WA is the 6th largest city and a thriving business hub in Washington State. It is located exactly equidistant between Seattle and Tacoma. This lush valley was once famous for growing hops (no wonder us Pacific Northwest natives love a good hoppy beer!) it is now known for corporate headquarters for retail, aerospace, and technology companies as well as hundreds of warehouse and distribution centers. In fact, you might say warehouses are now Kent's number one crop.
You probably also wont be surprised to learn that more than 1 in 20 vehicles you'll see on the road coming and going from Kent have vehicle graphics or wraps. These vehicles are moving goods and services every day, so why not deliver advertising impressions at the same time.
According to Work Truck Magazine
"Vehicle graphics may make a lot of impressions, but the first question on a company’s mind is likely, “What is the cost?” As Duever noted, the cost per impression is typically lower than other forms of advertising. The Outdoor Advertising Association of America cites the cost per impression for vehicle wraps at $0.77 — that’s about a third of the cost of a billboard ($2.18) and a fraction of the cost of a radio ad ($8.61)."
It you work in the fleet management or operations side of your business, consider it a good time to connect with your marketing department to review the design and message to make sure you are maximizing those impressions. If you are in the marketing department, run - don't walk, to your fleet and operations department to make those vehicles work as hard as they can for your business. Each vehicle represents a free source of media (you don't have to pay for clicks, space or time like other media sources).
It can be hard to recognize how compelling this advertising exposure really is until you compare it to other marketing and advertising options. Check out the rest of the Work Truck Magazine article here. They have put together a fantastic overview of business fleet wraps and graphics.
Why Riveting Wraps Cares About Kent Businesses
Like most Seattle area businesses, we are so fortunate to be living and working in a thriving part of the country. We aim to be positive contributors to our local communities ready to serve business owners, operations mangers and fleet managers who are often over taxed with their daily responsibilities. By helping Kent based businesses like, we help our neighboring communities continue to thrive.
Market Your Business with Effective Vehicle Wraps and Graphics
If you are curious what other companies are doing with their fleet vehicles, visit our Portfolio to see how other businesses are winning new customers with effective vehicle wraps and graphics. While the initial investment may be daunting, consider that you will enjoy the benefits of attracting new customers for many years with quality graphics.
Get the straight facts on vehicle wrapping, contact Riveting Wraps at (425) 368-5007 or email us at firstname.lastname@example.org.