For Cost Effective Marketing - Vehicle Wraps Come Out on top

by Deborah Scott on August 18, 2017

Vehicle Wraps - Highly Cost-Effective Advertising

Vehicle wraps is one of the most cost-effective way to spend your advertising dollars. Your advertising can be seen by tens of thousands of people a day, 24 hours a day, 365 days per year.

full Scion wrap for franchise business in Seattle WA Riveting Wraps.jpg

Compare Ad Spending Efficiencies of Paid vs Owned Media

When compared to other paid advertising mediums, vehicle advertising garners more exposures over a longer period of time resulting in the lowest cost per exposure than any other ad media.  That is because with traditional advertising you first pay to produce an ad and then you pay again (paid media) for time or placement for your advertising.  With your vehicle (owned media) you only pay to produce the vehicle wrap and then it continues to work for you for free for the next 4-5 years.  (Learn more about the effeciencies of owned vs paid media.)

Consider a $3000 investment in advertising, a local TV campaign might last a few weeks and a radio ad campaign might get you close to a month of ads distributed in 30-second installments. A $3000 newspaper ad campaign might last a few weeks longer.  Not one of these $3000 advertising investments compare in terms of time and impressions delivered.


Your vehicle wrap will be working for you 24/7 365 days a year. Vehicle advertising from the standpoint of cost per exposure is second-to-none.

Choosing a Vehicle Wrap Provider

A professional vehicle wrap provider will have the ability to design your wrap as well as install it. Vehicle wrap designers will have access to vehicle outline templates. Vehicle outline templates are detailed architectural renderings of the body of the vehicle you wish to wrap.

Be careful if you find yourself considering price above quality. The more you look the more likely you will find a firm willing to do your wrap for less than market rates. Ultimately, you get what you pay for, with a wrap that may start to peel or fade within a year of application. The best wrap companies will warranty their wraps when using premium vehicle wrap 3M or Avery vinyls.

When investing money to promote your business and deliver a strong financial return vehicle wraps are the most cost-effective way to spend your advertising dollars. Compared to other advertising mediums, vehicle advertising will give you more exposures over a longer period of time resulting in the lowest cost per exposure (CPM) than any other ad media available today.

More Resources

Interested in learning more about the financial benefits of vehicle wraps.  Here's a article about calculating the number of new customers needed to break-even on a vehicle wrap or just visit our Make Great Things Happen Blog for informative articles, tips and advice to help you with your vehicle wrap decision.

Ready to get started with your own effecient vehicle wrap advertising?  

New Call-to-action

Still working out if a vehicle wrap is right for your business?  Learn how to calculate a financial break even for your vehicle wrap here or Download our Free Vehicle Wrap Break-Even Calculator to determine how many customers you would need to acquire to have a positive return on your vehicle wrap.  You just enter your numbers to get an answer customized to your business and industry.

The professional vehicle graphics team at Riveting Wraps dedicates to deliver quality products and services that accommodate to our clients' needs and goals. Learn more about the Riveting Wraps DifferenceGive us a call today at (425) 368-5007 or email us at 

Topics: Wrap It Right, Vehicle Advertising Smarts

Other Helpful Articles Just for You