The ABCs of Fleet Graphics That Work
The first priority is creating fleet graphics that attract a potential customer's attention. Take a look at our Thanksgiving post to see how rewarding and memorable (and share-able) an attention winning wrap can be for your business. Looking for guidance check out these top 3 tips for an attention winning vehicle wrap.
Big, Bold Visible - Use all your brand elements to build recognition (logo, colors, fonts, shapes, etc.) Learn how simple brand guidelines can help you consistently reinforce your brand from your website, to business cards, to lobby sign to vehicle wraps.
A compelling call to action can prompt an immediate response or encourage an immediate sale. Find out if a CTA is effective in a fleet wrap.
It takes the human brain less than one second to interpret a single image. Use a visual element to grab attention and engage the viewer.
Empathy helps you understand your target audience. Appeal to your potential customer in a way that is relevant to them.
Fleet vehicle graphics deliver repeated impressions of your brand and message in local markets. Advertising tests show more impressions lead to higher levels of brand recall.
Like all your marketing actions, set goals for your vehicle wraps and know how your wraps are performing against your objectives.
Effective fleet wraps have a clear communication hierarchy that allows the viewer to easily grasp the most important information quickly.
J JUST ENOUGH
Your vehicle is not a web page or brochure. convey only the most essential information. Consider your website a companion or supplement to your vehicle graphics that will help potential customers make their decision.
Track your marketing and business KPIs to evaluate the overall impact your fleet wraps have on your business.
A design that is able to turn heads and draw stares from others - now that's the ticket.
Your fleet is a representation of your brand. Clean, well maintained graphics create a positive impression everywhere you go.
Drive nicely. The actions of your drivers will reflect positively or negatively on your brand. The person you let merge into your lane might just be your next customer.
O OUT PERFORM
With high impact, relevant, memorable fleet wraps or graphics on all your fleet vehicles you can out perform your competition.
P PRINTED WRAPS AND GRAPHICS
Don't limit yourself to a single color. With custom, wide format printing you can represent your unique brand colors or image on your fleet wraps.
Quality design, quality materials, and quality installation work together to drive long lasting top-line growth for your business.
R RETURN ON INVESTMENT
Compared to traditional advertising you cannot find a better value on cost per impression than vehicle wrap advertising.
Text heavy graphics are not viewer friendly at 55 mph (or even 25 mph). Follow the C.R.A.P. principles of design for an effective wrap.
T TARGET AUDIENCE
Your graphics should be designed to appeal to your target audience (not you).
Need we say more.
V VIEW TIME
You've got 4-6 seconds to grab attention and earn engagement with the viewer.
Don't be silly. Now of course.
(Just because you see a blank space on your vehicle doesn't mean you have to put something there.)
The best fleet graphics create a memorable experience for your target audience - not for you - the business owner, fleet director or marketer.
Ready to get started with your own attention grabbing vehicle wrap advertising?
The professional vehicle graphics team at Riveting Wraps is dedicated to delivering quality products and services that accommodate to our clients' needs and goals. Learn more about the Riveting Wraps Difference. Give us a call today at (425) 368-5007 or email us at firstname.lastname@example.org.