Matte vs Glossy: What is Right for Your Vehicle Wrap?

by McKinley McGinn on August 1, 2016

What's the difference between matte and glossy finishes?

Comparing matte and glossy finish might seem unnecessary when looking to add it to your fleet of vehicles, but in some ways it’s actually worth considering. While glossy finish is the most traditional for vehicle wraps, a matte finish has the potential to be twice as engaging. To understand this, let’s start by examining the differences between glossy and matte finishes.

Riveting_Wraps_Gloss_vs_Matte_Vehicle_Vinyl_Seattle_WA.jpgGlossy vinyls mimic the paint finish found vehicles and is the standard you you see used on most vehicle wraps and graphics. It has a shiny surface that softly reflects light (vs a reflective or mirror chrome type vinyl), and glistens in the sun. Matte finish on the other hand, does not reflect light and has a soft, “flat” look to it.

If you are looking for a more traditional look, sticking to the glossy finish is the right call. While matte finishes are often used on personal vehicle wraps, they probably make the most sense for companies that have a high upscale product or a positioning that fits well with this unique material.  If that is the case, one of the significant benefits of the matte finish is that most companies aren’t using it so it is more likely to stand out.

While matte and glossy finish are different and have different purpose in the world of commercial wraps, either one can be highly successful for your company. For more ideas on how to optimize a vehicle wrap for you company, reach out to us! We love working with our clients to create a wrap that fits their companies brand and image perfectly.

Quality Only Begins with the Right Materials

New Call-to-actionVehicle wrap companies have learned that many buyers think using the right materials is the only important criteria to evaluate a quality wrap.  And it certainly is an important criteria. But how the material is printed, handled and installed are equally important.  Learn more getting a high quality wrap.

These vehicle wrap failures can come with a very steep price.  Get the straight facts on vehicle wrapping, contact Riveting Wraps at (425) 368-5007 or email us at 

Topics: Wrap It Right

Other Helpful Articles Just for You