What are stock images?
Stock images are illustrations and photos of just about every imaginable subject, (object, place, mood, idea, etc) created by artists or taken by professional photographers. These photos are available for commercial use for a reasonable fee. Stock photos have been around along time. They initially had a bad reputation for being "cheesy canned photos". But the major stock image and photo sites have continued to build their data base of images over the years and today there is really no limit to what you can find. There are many stock image websites today including Fotolia, istock, and Getty Images, just to name a few. These sites have key word search-ability to make it easy to find exactly the right image for your needs.
Why Use Stock Images for Vehicle Graphics?
Medium to large companies often have their own brand guidelines and design assets that they incorporate into their vehicle graphic designs. This is less true for small companies or companies just starting. The use of stock photos or stock images helps ensure that the quality and resolution of the image will hold up when it is enlarged to go on a vehicle. If you have a fantastic image of your work or service, with a large enough file size so that it still looks great when enlarged on a vehicle - fantastic! Use that! But if you don't yet have professional images or you discover that the favorite image you have on your website is sized to be 5" tall, it might be time to check out some stock art. Learn more about images size requirements for vehicle graphics here.
If you do not have your own images, stock images allow you to use others' images legally. It is important to not just look for quality, but to also respect copyright laws. Stock photos allow you to access someone else’s photos without stealing them from Google Images. Using images without permission can quickly get you into hot water with the law and we recommend that you only use images that you have legal rights to use - either your own images or stock images where you purchase the rights to use the image.
Finally, the use of stock images can save you money on design fees. If you find an image you love, it is pretty economical for a designer to incorporate that into a vehicle graphics design. To develop original images and logos takes more time and will cost more on the design side.
The Downside to Stock Images
The biggest downside to stock art images is that they are not proprietary. By that we mean, they are not exclusively yours to use. So if you are a landscaping company that wants to display an image of a beautifully landscaped yard on your trailer, it is possible that another landscape company might be using the same image. That said, because their are over 60 million images on a single website alone, this is probably unlikely.
Quality Only Begins with the Right Materials
Vehicle wrap companies have learned that many buyers think using the right materials is the only important criteria to evaluate a quality wrap. And it certainly is an important criteria. But there are many parts that go into creating a vehicle wrap that will give you results. Planning for an effective design is an important step. Learn more getting a high quality wrap.
These vehicle wrap failures can come with a very steep price. Get the straight facts on vehicle wrapping, contact Riveting Wraps at (425) 368-5007 or email us at email@example.com.