Albert Einstein is widely credited with saying, “The definition of insanity is doing the same thing over and over again, but expecting different results.” You've probably heard that before. And we would all like to believe that that phrase doesn't describe us. But the fact is, we all have areas in our life or in our business where we keep doing the same thing, perhaps incrementally better, and but still not getting the results we want.
The video below shows a clip of an Italian bike race. The cyclist in the yellow Jersey is peddling hard like the rest of the pack, but it just isn't enough to put him in the lead. At some point, he realizes that even if he can peddle a little bit faster, he will not give him the win. So what does he do? He tries something new to get the result he desires. It's an amazing video. Check it out.
The cyclist in the video not only speeds past his competition, but he also breaks from the pack visually. His unique position on the bike makes him memorable to everyone who witnessed the race or views the video. Check out the article about the Weird Corn Cob Car to learn why standing out and being memorable is what can put your business ahead of the pack.
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