2 Big Reasons Why It's Important to Keep Your Vehicle Wrap Clean

by McKinley McGinn on August 15, 2016

Protecting Your Vehicle Wrap Investment
Maximizes Your Return on Investment

OK - maybe it is just one big reason - maximizing your return on investment!  But to do that there are 2 big things that make maximizing your return on investment possible.  First, keeping your graphics clean means your brand looks great.  And second, regularly cleaning your graphics can extend the life of the graphics.

Fleet Graphics Represent Your Brand & Business

Fiat_vehilce_graphics_Riveting_Wraps_Bellevue_WA.jpgIt amazes us every time we see vehicle graphics that are not properly cared for.  Your wrapped cars, trucks and vans may easily be the first impression many prospective customers have of your brand.  It is a reflection of your business.  What kind of service would you expect from a company that doesn't care enough to clean their vehicles?  By taking care of your vehicles graphics, and keeping them clean, you project the care you take in operating your business and taking care of your customers.

Environmental Factors Can Harm Vehicle Graphics

Let's take a minute to compare automotive paint with vinyl wraps.  Automotive paint is amazing - it is hard, durable and holds it's finish and color for years.  Vinyl vehicle wraps are equally remarkable, but much softer and pliable (which makes wrapping a vehicle possible :-) ). Vinyl does not cure and harden like paint.  Even so, vinyl wraps can hold up beautifully for 7-10 years with proper care.  That's pretty remarkable.  Just think, automotive paint starts to show fading and ware after that length of time.  So just as it is important to take care of your painted car finish, it is even more important to clean and care for your vehicle wrap finish.  Learn more about how to care for your vehicle graphics here.

Similar to auto paint, prolonged exposure to sun and atmospheric pollutants denigrate vinyl surfaces.  This is particularly true on horizontal surfaces like hoods, roofs and trunks. The horizontal areas trap the chemicals on the surface of the material and increase UV exposure results in short durability.

To extend the life and appearance of your vinyl wrap with these 3 easy steps:

  1. Keep your wrapped vehicle clean (see 3M Bulletin on proper cleaning for vehicle graphics)
  2. Keep your wrapped vehicle out of direct sun by parking in covered areas whenever possible. 
  3. Cover your vehicle at night to protect it from dew or rain which may contain acidic pollutants.

Encourage Your Team to Keep it Clean!

For most local or regional fleets, the vehicles are cared for by the staff or crew who drive them.  Some of these crew will keep their vehicles washed and spotless, where others are indifferent to the condition of their vehicles and may not even notice when the vehicle is dirty. 

You've made a big investment in vehicle graphics to put your brand on display everyday to build your reputation and business.  And you want to keep those graphics looking great for as long as possible.   To achieve this objective, we recommend our clients consider adopting a policy about vehicle cleaning practices. 

Quality Only Begins with the Right Materials

New Call-to-actionVinyl wrap companies have learned that many buyers think using the right materials is the only important criteria to evaluate a quality wrap.  And it certainly is an important criteria. But there are many parts that go into creating a vehicle wrap that will give you results. Planning for an effective design is an important step.  Learn more getting a high quality wrap.

At Riveting Wraps we transform vehicles both visually and functionally.  Do More Than Drive!  Get the straight facts on vehicle wrapping, contact Riveting Wraps at (425) 368-5007 or email us at hello@rivetingwraps.com. 

Topics: Wrap It Right, Vehicle Graphics Care

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