4 Success Factors in Fleet Graphics - A Case Study

by Yuki Chan on February 17, 2018

Riveting_Wraps_national_business_fleet_graphics.jpgFast Water Heater is a water heater company that operates in Washington, Oregon, and California. They own and operate a professional fleet that supports their service offerings. As a long term client of Riveting Wraps, we see how fleet wraps and graphics benefit the home services provider's operations and marketing strategy. Below are four key success factors from Fast Water Heater's smart use of their vehicles and vehicle graphics.

1) Service Vehicles Support Regional Water Heater Services Operations

west coast fleet graphics Toyota Corolla Riveting Wraps.jpg"Fast Water Heater is on its way for a quick rescue to your hot water problems!" This is the initial impression everyone has when hearing about or looking at Fast Water Heater's brand. The water heater company has various types of vehicles that support their diverse service offerings, including water heater installation, maintenance, repair, and property management. One thing in common these vehicles have is graphics that showcase the Fast Water Heater brand. Vehicles wrapped by Riveting Wraps have included box trucks, Chevy Express Vans, Ford Transit Vans, Toyota Prius and Toyota Corollas, sedan graphics, and commercial vehicle labeling for the regional home services brand. Serving three states and fifteen areas, you can imagine the scale of Fast Water Heater's fleet. Applying consistent fleet wraps and graphics simplifies a fleet managers' workload to identify and track their vehicles. The expanding fleet is a competitive advantage that enable the business to achieve efficient service response, making customer satisfaction possible. 

2) Home Services Fleet Graphics Are Effective Advertisements

vehicle wrap installer life toyota corolla Riveting Wraps Belleuve.jpgRegardless of vehicle type, the Fast Water Heater fleet is easily recognizable with the same vehicle wrap design that features the water heater company logo, a stripe of flowing water that represents the company's service genre, a catch phrase that connect with customers' pain points "When Your Hot Turns To Cold You Better Think "Fast!", and their contact information (phone number and website url). Through repetition and consistency, the water heater company fleet creates memorable impressions to viewers with strong effective frequency. Fast Water Heater also had projects with Riveting Wraps to replace their deteriorated vehicle graphics that has an old design to align and strengthen this powerful visual communication.

3) Service Vehicle Graphics Show Professionalism When Delivering Services

Riveting_Wraps_Van_Graphics_Bellevue_WA.jpgFast Water Heater's service locations include customers' homes, commercial buildings, apartments, gated communities, etc.. Their customers rely on the service vehicle wraps or graphics to identify the arrival of their water heater service provider. According to the principles of service marketing, service vehicles and their graphics are proven as important tangibles in service delivery. The blue, white, and red colored fleet graphics establish a bright and cheerful presence that feature the Fast Water Heater brand as a knight in shining armor coming to resolve customers' water heater problems.

4) Company Vehicle Graphics Make Connections With Employees

2_Contractor_Services_Fleet_Box_Truck_Graphics_Riveting_Wraps_Seattle_WA.jpgIn addition to service fleet graphics, Riveting Wraps' signs and graphics division, RainMaker Signs, had worked with Fast Water Heater to use wall graphics to transform their Bothell office into an energetic work environment. During an interview with Fast Water Heater CEO Jason Hanleybrown, he mentioned the purpose behind this:

"What we really want to do is to help our team enjoy their jobs more so they can deliver a great customer experience.  We have high expectations for all of our team members; we need to help them meet those expectations by driving engagement and creating a fun work environment."
- Jason Hanleybrown, Fast Water Heater CEO

With an understanding of the home services brand's organization mission and values, their vehicle graphics indeed function the same as their office wall graphics. However, the targeted audiences of these outdoor graphics shifted focus to their out-of-office employees. Since they rarely have a chance to stay in the office and spend most of their time on the road traveling across cities, the water heater company vehicle graphics remind them about their organization's core values everyday. It keep them engaged with their organization and at the same time enhance their commitment and job satisfaction. 

Seattle Fleet Graphics Management 

New Call-to-actionTested and trusted by Fast Water Heater, Riveting Wraps designs produces, installs, and manages their fleet wraps across Washington, Oregon, and California. 

See more home services vehicle wraps and graphics and service vehicle wraps and graphics in Riveting Wraps' Portfolio. Give us a call today at (425) 368-5007 or email us at hello@rivetingwraps.com to discuss how we can support your fleet!

Topics: Fleet Wraps & Graphics, Home Services

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