FLEET GRAPHICS

Adding Advertising Functions For Fleet Vehicles

 

The Basics

TRAF3Everyday you see a variety of business vehicles on the road advertising their brands and services. And let's be honest, these little bits of advertising, when done well, can actually break up the monotony of your time behind the wheel. The same is true for other drivers on the road - your potential customers

Vehicle graphics are like little pieces of eye candy that actually stimulate your brain.  They don't have to be crazy or over the top to get noticed - even a splash of color can attract the eye (and mind) in an instant.  And when you're going down the road at 55 mph that's a really good thing.

Perhaps you took the plunge already put your company name, services and phone number on your fleet trucks or vans,  Great start. But as we've all become accustomed to being inundated with millions of colorful images everyday, simple text graphics don't stand out the same way they used to.

GF2.jpgAccording to the National Center for Biotechnology Information, the average customer’s attention span is eight seconds, down from 12 seconds in 2000. That is officially less than the attention span of a goldfish (nine seconds). Our capacity to focus on one thing is diminishing, making that initial impression critical

 

Think of it this way...  If it takes the human brain less than a second to interpret a single image, that leaves a potential customer more than seven seconds to engage with your brand and learn more about your business. Effective vehicle graphics can help you lead potential customers through their buyers journey to your product or service

GET ALL YOUR ESSENTIAL BASIC FACTS HERE

 

A specialized vehicle graphics designer prepares an eye catching design for your vehicle that works uniquely for your brand or business. 

  

 

The wrap or graphics are created using colored vehicle wrap vinyl or printed on special self-adhesive vinyl formulated specifically for vehicles.

 

The printed graphics are laminated with a premium long term laminate to extend the life of the wrap and protect the print from scratching, abrasion, UV rays and other environmental elements.

 

 

A highly skilled specialized vehicle wrap installer can wrap your ad right onto your vehicle - you'll think it was paint!

 

 

Well cared for graphics can last up to seven years, sometimes more.  Warranties vary - for example, 3M warrants printed graphics for clean removal with in 4 years on vertical surfaces depending on your geography and climate.

 

Premium vehicle wrap vinyls are ideal for OEM vehicle paint under 5 years - note warranties vary for wraps over clear coats, body work or after market paint.

Great wrap companies understand the busy life of a feet or operations manager or business owner. They demonstrate good communication, protect your vehicles with garage keepers insurance, and offer project management services minimize the time your vehicle is out of service.

 

Informed buyers are smart buyeres. Ask questions, review work, check references and reviews specific to vehicles wraps (vs general signage). Chose a company that gives clear answers.

Costs and ROIs

If you are in fleet or operations management, you likely have objectives tied to running a smooth operationcost containment and minimizing vehicle down time.  On the other hand, if you work in marketing, you want to bring in new customers while maximizing your marketing budget return on investment.  Vehicle graphics cross both disciplines and satisfy overall company objectives.

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The cost of vehicle wraps and graphics can range from several hundred dollars to several thousand depending on the complexity of the design and the size of the vinyl.

Compared to other advertising mediums, a vehicle wrap is considered a cost-effective marketing tool

According to a 2008 study by 3M, fleet graphics have the lowest average cost-per-thousand impressions (48 cents) and cost of equivalent daily effective circulation ($30,000). In addition to fleet graphics, this three-month study in San Francisco looked at six other different advertising mediums: television, magazine, newspaper, prime-time television, radio, and outdoor.

When looking at the cost-per-thousand impressions, television had the highest at $23.70, followed by magazine ($21.46), newspaper ($19.70), prime-time television ($18.15), radio ($7.75), and outdoor ($3.56), according to the study.

“There is nothing comparable in terms of affordability,” says Scott. “You are paying to wrap your vehicle once and it could be on there for seven years.”

Vehicle Wraps Break Even Calculator Riveting Wraps

Design and Messaging

Clear, attention getting, persuasive communication should be the objective of every vehicle wrap design.  The design is at the core of successful fleet graphics that ensure the your message is delivered. 

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Your target audience, brand characteristics, budget, goals, and campaign consistency are essential elements when designing effective fleet wraps and graphics.

There are also brand attributes that must be included in the design to help potential customers connect with your unique business.

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Riveting_Wraps_national_franchise_fleet_graphicsThe design of fleet wraps and graphics can be classified into four types: logo and lettering, partial wrap, full wrap, and rear window graphics. While the selection among these options may be driven by budget considerations, each of these fleet graphics design must take on the important role of communicating brand messages to the targeted audiences. Riveting Wraps' detail-oriented designs can adapt your fleet wraps and graphics design to different models of vehicles to maintain a consistent presentation of your brand.

Renton WA box truck wrap by Riveting Wraps

Fleet Logo & Lettering

Riveting Wraps Electrical Contractor Van Wrap for Schwab Electric Nissan NV Van Puyallup WA

Fleet Partial Wrap 

Chevy Express van wrap design and installation by Riveting Wraps Bellevue Seattle WA

Fleet Full Wrap 

Riveting Wrap sCustom Kia Soul Wrap for Techfly Phoenix AZ

Rear Window Graphics 

Fabrication

The process which fleet wraps and graphics start from zero to completion goes as follow:

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The whole fabrication procedure can be broken down into three steps: material selection, printing & laminating, and cutting. Precise production planning, along with professional installation techniques, guarantee the best visual communications on fleet vehicles.

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Material Selection

Depending on the duration of the graphic and presentation requirements, Riveting Wraps select the most appropriate material for our fleet wraps and graphics. Cast vinyls, the premium grade vinyl material known for its quality and durability, are used to produce vibrant and long-lasting graphics. Matte finish, gloss finish, and specialty materials are available to accommodate to our clients' special branding needs.

Printing and Laminating

Riveting Wraps' in-house wide format HP latex printer does all the printing of our fleet wraps and graphics. Latex printing is a solvent-free printing method that releases no toxic substances. Not only that it is more environmentally friendly than solvent printing, but also more efficient as it requires no waiting time for lamination. Lamination is the added protection layer to vinyl graphics to reinforce its vibrancy and durability.

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Precision Cutting

Before the graphics are ready for installation, they have to be cut and trimmed to fit the dimensions of the vehicle. Riveting Wraps' in-house digital cutter precisely carves out the graphics as programmed. Weeding is the procedure to remove the unwanted trims and borders from the cut-out vinyl graphics. These steps are necessary preparations for a smooth installation. 

Installation

Professional installation is the key to prolong the life span of fleet wraps and graphics. The sophisticated craftsmanship prevents abrasion and enable the vinyl material to fully adhere to the vehicle surface. Installation can take place in Riveting Wraps' studio or other appropriate locations that's convenient for you. After applying the graphics, a certain amount of time is required for the vinyl material to cure and set on the vehicle.

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Graphics Care

Taking Care of Your Investment

Once your graphics are installed, taking proper care of them can extend their longevity. The condition of your fleet graphics has a positive correlation with the impressions viewers perceive about your brand.

Vinyl wraps that are not properly cared for can lead to premature failure or stains in the vinyl surface (learn more about the consequences of a dirty fleet wrap). Proper maintenance practices include the following:

  • Washing the vehicle once a week
  • Avoiding strong chemicals and waxes.  
  • Cleaning off road debris like salt and ice quickly to avoid scratches and scuffs
  • Parking vehicles indoors when possible to protect them from the elements and damaging UV rays

For additional information on caring for your vehicle wraps and graphics, check out Riveting Wraps' fleet graphics cleaning checklist.

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Discover What Your Fleet Wraps And Graphics Can Do For Your Business And Brand!

Riveting Wraps offers full service vehicle graphics design, production, and installation services.  Call us today at (425) 368-5007 or email us at hello@rivetingwraps.com

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