Everyday you see a variety of business vehicles on the road advertising their brands and services. And let's be honest, these little bits of advertising, when done well, can actually break up the monotony of your time behind the wheel. The same is true for other drivers on the road - your potential customers.
Vehicle graphics are like little pieces of eye candy that actually stimulate your brain. They don't have to be crazy or over the top to get noticed - even a splash of color can attract the eye (and mind) in an instant. And when you're going down the road at 55 mph that's a really good thing.
Perhaps you took the plunge already put your company name, services and phone number on your fleet trucks or vans, Great start. But as we've all become accustomed to being inundated with millions of colorful images everyday, simple text graphics don't stand out the same way they used to.
According to the National Center for Biotechnology Information, the average customer’s attention span is eight seconds, down from 12 seconds in 2000. That is officially less than the attention span of a goldfish (nine seconds). Our capacity to focus on one thing is diminishing, making that initial impression critical.
Think of it this way... If it takes the human brain less than a second to interpret a single image, that leaves a potential customer more than seven seconds to engage with your brand and learn more about your business. Effective vehicle graphics can help you lead potential customers through their buyers journey to your product or service.
The design of fleet wraps and graphics can be classified into four types: logo and lettering, partial wrap, full wrap, and rear window graphics. While the selection among these options may be driven by budget considerations, each of these fleet graphics design must take on the important role of communicating brand messages to the targeted audiences. Riveting Wraps' detail-oriented designs can adapt your fleet wraps and graphics design to different models of vehicles to maintain a consistent presentation of your brand.
