The Basics

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Costs and ROIs

A franchise fleet can be made up of different vehicle types such as sedans, trucks, trailers, and vans. The costs of these vehicle wraps and graphics vary depending on the size and complexity of the design ranging from several hundred dollars to thousands. Because of the synergy from the consistent branding as a national franchise fleet, the effectiveness of franchise vehicle wraps multiplied significantly relative to a single vehicle wrap. 

Brand awareness and reinforcement, sales stimulation, customer growth and retention, and a positive impression, these are some of the returns on investments vehicle wraps and graphics deliver. Costing only $0.77 per thousand impressions for a single vehicle wrap and $0.48 per thousand impressions for a franchise fleet wrap, vehicle advertising is the most cost effective media compared to TV, magazine, newspaper, radio, and other media. A research by the American Trucking Association discovered the below findings supporting the effectiveness of vehicle advertising:

• 96% of survey respondents notice truck side advertisements
• 75% of survey respondents develop impression about the advertised brand and offering
• 98% of survey respondents said that the vehicle graphics create positive image for the company and brand advertised
• 29% of survey respondents would make purchase based on the vehicle ad they saw

These findings show that vehicle wraps and graphics are an ideal advertising alternative for national franchises. According to the Outdoor Advertising Association of America, fleet advertising raises brand name recognition 15 times greater than other forms of advertising.   But don't take our word for it.  Use our Break-Even Calculator to determine if vehicle wraps and graphics will provide a positive return for your business.

Design and Messaging

Consistency is the most important thing for franchise wraps and graphics. The design and messaging has to be consistent among the franchise fleet and its different vehicle types and adhere to the franchise branding guidelines. The same business name, brand logo and character, specialty, accomplishment, and contact are the essential contents for audiences to recognize the franchise.

Fabrication

The production execution of franchise wraps and graphics is only slightly different from regular vehicle wraps and graphics. It goes through the same procedures from design, fabrication, schedule, installation.

The fabrication of franchise vehicle graphics began with material selection, printing and lamination, material preparation, and finally, installation. However, the design will need to be approved or may be provided directly from the franchise company.  Some franchises allow the graphics design and production to be handled locally, while others prefer to keep close tabs on design details and color management by working centrally with a single vehicle wrap company.  A strong branding guideline is key to success either way.  A professionally managed vehicle wrap studio can manage the project across multiple states and cities, breaking through geographical barriers - providing quality assurance to the franchiser and an easy process for the franchisee. 

Graphics Management

With the franchise graphics installed, what's next is to manage this professional fleet of vehicle advertisement. Content, consistent, condition, and communication are the four guidelines that help fleet managers manage their vehicle graphics. 

Content

Ensure that all the franchise graphics have the most updated and correct information about the company.

Consistent

All the vehicles in the fleet should have wraps and graphics that are coherent in representing the brand they endorse.

Condition

A franchise vehicle with dirty or damaged wraps and graphics undermine the pristine impressions of the brand.

Communication

Make sure that the franchise vehicle wraps and graphics communicate with both internal and external customers.