"This Beer Wont Drink Itself" As enthusiasts of great craft beers, the Riveting Wraps team was excited to help get this important message out to a wider audience. Nobody wants to see a great beer to go to waste right?! We were proud to do our part - designing and wrapping this charming Ford Transit Connect for Big Block Brewery.
Clean and Simple = Delightful
When creating an effective wrap for a vehicle, sometimes clean and simple is the best way to go. Big Block Brewing's block-ish logo and high contrast command attention and create a quick impression. The simplicity of the witty tagline combined with the large logo is all it takes to bring a smile to a viewers face and cement the brand in their mind.
Emotional Branding with Vehicle Wraps
According to AdWeek Magazine
"Emotional branding refers to the practice of building brands that appeal directly to a consumer’s ego, emotional state, needs and aspirations. The purpose of emotional branding is to create a bond between the consumer and the product by provoking the consumer’s emotion."
Whether Big Block Brewing got there intuitively or by recognizing that appealing to the emotional intelligence of their target audience is a winning communication strategy for their brand, we can't say. And it doesn't really matter. With these simple vehicle graphics Big Block Brewing is able to connect with their target audience with a delightful subtle insight. The reward: viewers will remember them and appreciate them before they even try their product. Simply brilliant!
Ford Transit Connect Graphics
The Ford Transit Connect is a perfect candidate for wraps and graphics. Its compact shape bring a charm to a wrap project that a larger van cannot deliver. There are other small vans competing for this compact van space, perfect for zipping around urban and suburban streets. While small vans have long been a staple in other countries, they are rapidly growing in popoularity here in the United States. In the last week Riveting Wraps has also Wrapped a Dodge Promaster City Cargo Van and a Chevy City Express Van, both compact vans. Visit our Recent Projects page to see additional examples of van wraps.
Van Graphics - Part of a Growing Business' Strategy
A single location businesses can benefit from vehicle wraps and graphics. Parketing is a practice that combines parking and marketing. It its simplest form, parketing is the practice of wrapping a vehicle and then parking it in strategic locations to gain attention for your business. Usually, these are places that you would never be allowed to place a sign or billboard.
We are Here to Help
It is always a pleasure working with businesses in our local community. We serve clients with fleets (both small and large) in the greater Seattle area. We are confident that vehicle graphics are a smart part of any businesses marketing tool kit.
Considering vehicle graphics for your business vehicles? Call us at (425)368-5007 or email us at firstname.lastname@example.org to discuss your vehicle marketing campaign.