Being recognized as the 'Best Florist' in Redmond, Redmond Floral has been serving Seattle and its east side for over 50 years. One of their key success factors is definitely their delivery fleet that delivers floral arrangements and giftable products promptly and professionally. To make their brand more recognizable in the community, Redmond Floral came to Riveting Wraps for a simple but stunning logo and text graphics on their delivery van.
Vehicle Graphics Reflect Local Reliable Redmond Business
As depicted on their brand new delivery van graphics, Redmond Floral's logo is a gentleman riding a bike while holding a bouquet of flowers. This logo is actually inspired by the history of Redmond. About 77 years ago, the Redmond Bike Derby was held as an event to raise money for community activities and development. This is why bicycle is an important icon frequently seen in the city of Redmond. The bicycle on Redmond Floral's logo conveys the florist as a reliable local brand. The gentleman reflects the florist's targeted market, it also make an appealing entrance to the ladies who receive Redmond Floral's delivery. And last but not least, the red roses feature the main products that Redmond Floral offers and it reveal some sense of romance and love. It is certain that the florist graphics can create a lasting impression in the Greater Seattle Area and gain resonance among people who share the knowledge of Redmond's history.
A Memorable Impression Guaranteed With Correct Vehicle Graphics Design
With such a strong logo, it only made sense to maximize its appearance. Redmond Floral made a wise decision to work with Riveting Wraps to put their logo on their fleet. Vehicle graphics can successfully create 16 millions of impressions in town annually (data according to the American Trucking Association). The white Nissan NV200 sprinter van makes a great contrast with the black Redmond Floral logo. The logo graphic is sized proportionally on the van to put it in the spotlight. In addition to the logo, all the necessary information in an effective vehicle marketing campaign is included, such as the name of the business, the contact information, etc.
However, it would be a bit dull if the graphics on the van stays all black. To help their logo shine, Riveting Wraps' professional design team suggested red chrome vinyl for the roses. This little detail helps the van to stand out among the many other vehicles on the road. Redmond Floral agreed to this idea and provided us with a jpg file of their old logo. Our designers cleaned up and vectorized the logo and applied it on a mock up to show Redmond Floral the finished effect. Redmond Floral is very satisfied with the result and we even sent them their new logo file which is now being used on their website and other marketing communications. Below is a quote from Wes Hsi, Redmond Floral's owner:
"Our employees are thrilled with the modern logo design and really like the red shiny flowers. It's important to me that my employees are not only proud of the floral arrangements they produce but also how they get delivered too."
- Wes Hsi, Owner
Achieve Our Clients' Goals With Their Vehicles
At Riveting Wraps, we have a "no surprise" policy, but we also take great delight in amazing our clients by transforming their vehicles visually and functionally. We offer vehicle graphics support to our clients to help them make the most of out their vehicles. According to the IHS, an research and analysis organization, there are more than 12.6 million of commercial vehicles in the United States. What if all these vehicles can be turned into an effective tool, giving a hand to fulfill the other business goals such as expansion, promotion, or making a brand well-known? This adds so much value to the vehicle, an investment already made.
Riveting Wraps believes you and your team can do so much MORE THAN DRIVE. Let us help your vehicles add value with custom vehicle wraps that match your brand and your goals. Give us a call at (425) 368-5007 or send us an email at email@example.com.