Re-branding for Swinerton Builders' Transit Van Graphics | Seattle WA

by Yuki Chan on December 18, 2018

Swinerton Transit Van Fleet Rebranding Graphics by Riveting Wraps Bellevue WA

Swinerton Builders has re-branded, giving their logo a cleaner and more iconic look. With these new branding changes, it is essential to update the vehicle graphics on their fleet as it is one of the strongest and most effective advertising channels representing the well-established builder. 

130 Years Contribution Of Construction Excellence To America

Fleet rebranding graphics Swinerton Builders Transit van graphics by Riveting Wraps Bellevue WA

In 1888, Swinerton Builders first started as a brick masonry and contracting business serving the growing construction demand in Los Angeles after the Gold Rush. The company reformed and developed throughout the two world wars, the Great Depression, and the Great Recession, becoming a national company today with locations across eight states, including Washington, Oregon, California, and North Carolina. The AAA Headquarters in Bellevue, the Edelman Public Relations office in Seattle, and the Emerald Queen Casino in Tacoma are some of the builders' work here in Washington. With its long history and contribution to the country's construction industry, many of Swinerton's buildings are listed on the National Register of Historic Places.

Celebrating its 130th anniversary, Swinerton Builders redesigned their signature "pointing" builder and architect logo to prominently showcase the company's forward-thinking and focus on teamwork. Riveting Wraps installed new graphics featuring the new branding for the contractor's Seattle fleet, including Ford Transit vans and Ford F150 trucks. 

Fleet Graphics' Significance To Rebranding 


Two years ago, Swinerton Builders entrusted Riveting Wraps to produce and install van graphics for the same Ford Transit Van when they formed their Seattle fleet. This service van No.1 with the re-branded graphics now embodies the pride and heritage of the construction company. In order for a re-branding to be successful, it is important to adopt the new branding across all marketing channels and branded materials to signify stakeholders regarding the change. As Swinerton Builders' fleet vehicles travel between Pacific Northwest's construction sites, the new branding will be seen by all its partners, clients, and passersby. The fleet graphics update is not only necessary but also an effective way to quickly introduce the new branding (click here to learn about fleet vehicles' mere exposure effect).

Fleet branding graphics and vehicle ID numbers for Swinerton Builders by Riveting Wraps Seattle WA

In addition to the new logo, this Ford Transit van graphics project replaced the vehicle's Washington State issued contractor license number lettering and included the vehicle' fleet identification number ("S1" as shown on the left) as well. According to the Washington State Commercial Vehicle Guide, certain information must be displayed on commercial vehicles. The van's fleet identification number helps Swinerton Builders' fleet manager and drivers to identify the vehicle at ease especially as their fleet expands. 

Sharing Your Brand With Impressive Channels 

New Call-to-actionYour brand is a succinct presentation of your company's values, mission, and identity. It deserves to be known and leaves remarkable impressions in the communities it stands. Vehicle wraps and graphics are a paid, owned, and earned media that delivers great advertising values

Check out Riveting Wraps' Portfolio for more contractor van graphics, Ford Transit graphics, and fleet wraps and graphics. Choose the best for your brand! Give Riveting Wraps a call at (425) 368-5007 or send us an email at 

Topics: Ford Transit Graphics, Fleet Wraps & Graphics, Van Wraps & Graphics, Fleet Graphics Management, Contractor Van Graphics

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