ZipCar, a car-sharing company, worked with Wrapify, an advertising agency, on a vehicle advertising campaign. Riveting Wraps is honored to be this campaign's Seattle vehicle wrap producer and installer.
As an out-of-home advertising company that emphasizes on vehicle advertising, Wrapify is a platform that connects businesses with individual drivers who are interested in turning their personal vehicles as mobile billboards for some extra income. This helps businesses to reinforce brand awareness in the neighborhoods they serve (find out here about how vehicle graphics fit into the customer journey).
What differentiates Wrapify with other out-of-home ad agencies is that they blended traditional vehicle advertising with technology. With the use of a mobile phone application, the locations of the drivers are being tracked and Wrapify clients can gain valuable insights about the effectiveness of their advertising wraps and graphics (click to learn about how vehicle wraps appeal to drivers during their commute). Both Seattle and Washington DC are the pilot cities for ZipCar and Wrapify's campaign.
In the Seattle market alone, ZipCar has many vehicles available for car sharing with individuals, businesses, and universities. There is no doubt that all these vehicles are branded with graphics that showcase ZipCar's branding. These fleet vehicle graphics help ZipCar customers to identify their ride more easily. While these cars are being driven on the road, other drivers and passengers will be aware that they are ZipCar vehicles, thus rendering an effective advertising effect.
ZipCar took their fleet advertising power to the next level with their cooperation with Wrapify. Riveting Wraps produced and installed four vehicle wraps for their campaign, including a Fiat vehicle wrap, a Toyota Forerunner wrap, a Honda Accord wrap, and the GMC Sierra 1500 vehicle wrap featured above. This special advertising wrap has an unique design that promotes ZipCar and shows its ties to the Seattle communities they serve. The signature Washington landmarks Space Needle and Mt. Rainier made the graphics attention grabbing in its targeted geographic region - the Greater Seattle area.
Riveting Wraps installed both truck wrap and rear window graphics for the GMC Sierra 1500. The rear window graphics are perforated to eliminate impact to the driver's vision. Using cast vinyl material and laminated to reinforce protection on the graphics, the full wrap acts as a protection layer to the original paint surfaces of the vehicle.
Check out Riveting Wraps' Portfolio to see more truck wraps and fleet graphics. It is time to expand your brand's outdoor advertising efforts. Work with Riveting Wraps today. Give us a call at (425) 368-5007 or email us at email@example.com.
Our mission is to transform vehicles both visually and functionally with custom vehicle wraps and graphics designed to grow your business.
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