Pick-up trucks are the commonly selected vehicle type for construction, repair, and maintenance service businesses such as lawn care, cleaning companies, and home remodeling contractors, etc.. Its convenient cargo space makes it ideal for these business' operation needs. When making bulk deliveries, businesses opt for a huge vehicle, a box truck for instance, as a cost effective means of transportation. Both of these truck types have great advertising potentials with truck wraps and graphics added to their bodies.
No matter its job duty is to deliver services or goods, commercial trucks spend most of their day on the go. All these mileages can be converted into impressions. According to TruckingInfo, vehicle graphics generate 101 impressions per mile on average. Statistics from AllTrucking.com pointed out that truck drivers travel 2,000 miles to 3,000 miles per week. With these data, we can conclude that truck wraps and graphics generate 202,000 miles to 303,000 miles each week.
"91% of truck advertising's targeted audiences even noticed the text and graphics on the wrap."
Applying truck wraps and graphics not only set your vehicles apart, it also strengthen your brand's advertising effectiveness and efficiency. The graphics are an addition that showcases your professionalism.