VAN WRAPS & GRAPHICS

Transforming Plain Service Vehicles Into Mobile Billboards

 

The Basics

TRAF3Vans are one of the most commonly used commercial vehicle types. They are very important assets that perform services and make deliveries for businesses. Like your employees, your delivery vans and service vans represent the brands and businesses they work for. Van wraps and graphics help you present a professional and credible image as well as advertise your business on the go. Your employees need to be properly dressed and groomed to create a positive impression, make sure your van fleet is also dressed for success!

Imagine a customers' journey from awareness, consideration, decision, retention, to promotion, the fleet of vans with advertising wraps have influencing effects on each of these steps. Van wraps and graphics are designed to affect customer choices, raising their awareness on brands, persuading them to make a purchase, and inducing them to share experiences with the brand or product.

Bellevue_Seattle_King_County_Nissan_NV_200_Contractor_van_vinyl_wrap_Riveting_WrapsAstoria Construction, one of Riveting Wraps' fleet clients, now has all their service vans branded with wraps and graphics.  They see great results from their vehicle advertisement:

"In just a couple of months after having the graphics added to my vans, I was able to contract two large jobs just by driving my vehicles on the streets with the graphics on them."

– the owner and manager of Astoria Construction

Installing vehicle wraps and graphics on service and delivery vans is more than just having your brand on the vehicles, it is a business and marketing decision that supports your brand to go further. 

GET ALL YOUR ESSENTIAL BASIC FACTS HERE

 

Content, context, color, and consistency are four important elements in the design of fleet van wraps and graphics. The end results are attractive van wraps and graphics that capture attentions.  

 

 

Quality cast vinyl materials produced by the best brands in the industry are used to ensure the durability and vibrancy of the wraps and graphics. 

 

 

A layer of lamination is added to the printed graphics to reinforce protection against scratching, abrasion, UV rays, and other environmental conditions. 

 

A Certified Wrap Installer applies sophistication and meticulous attention to detail to guarantee the best execution of any vehicle wraps and graphics. 

 

 

 

Vehicle wraps and graphics have built-in qualities that help them endure weather conditions like rain, sun, and snow.

 

Vehicle wraps and graphics are tax deductible for businesses using it for advertising purposes, according to the IRS. 

 

The application of delivery and service van wraps and graphics is a great tool that helps businesses in achieving Marketing, Sales, and Organization Development goals and KPIs.

A great wrap company does not only displays professionalism at its specialty but also provides great service that accommodate to clients' needs. They offers design, production, installation, and project management services that warrant a smooth flow of the vehicle graphics project.

 

Take good care of your van wraps and graphics! A dirty van not only undermines your brand image but also shortens the life span for your wraps and graphics.

Costs and ROIs

Investing in a fleet of service and delivery vans is expensive. However, it is mandatory for business needs, service enhancement, and organization expansion. The addition of van wraps and graphics is just a bigger bang for the buck. Aside from performing services and deliveries, the van also becomes the face of the brand that promotes and advertises. This opens up opportunities for sales growth, store traffic increase, and bigger customer base.  

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When measuring the cost-effectiveness of different marketing tools, including TV, magazine, newspaper, radio, outdoor billboards, and vehicle advertising, vehicle wraps and fleet graphics' results came to the top. A study by 3M, one of the top selected brands for vinyl materials, discovered that fleet graphics have the lowest average cost/thousand impressions ($0.48) compared to vehicle wraps ($0.77), outdoor ads ($3.56), radio ($7.75), newspaper ($19.70), magazine ($21.46), and television ($23.70). 

According to Geopath, vehicle wraps make 30,000 to 70,000 daily impressions. Local delivery vans, for instance, make 43,836 daily impressions or 16 million annual impressions. The American Trucking Association's statistic pointed out that 29% of viewers would make a purchase based on the vehicle ad they saw. That would roughly generate 4.6 million transactions from viewers that saw a local delivery van with wrap advertisement. 

The break-even for van wraps and graphics can be easily calculated with the cost of the wrap and the gross margin per unit for the product/service advertised. The result indicates how many additional sales have to be made to cover the expense over time. As the life span of a quality van wrap can last for years, the cost, when spread over the life of the graphics, is minimal relative to the increase in revenue brought by the vehicle advertising.

Vehicle Wraps Break Even Calculator Riveting Wraps

Design and Messaging

The design of van wraps and graphics determine its effectiveness in getting a message across to your target audiences.  A picture speaks a thousand words, and the layout, color, and content of vehicle wraps and graphics form that impactful visual presentation. 

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There are five aspects to pay attention to when designing van wraps and graphics: target audience, brand characteristics, budget, goals, and campaign consistency. Each of these factors affect the van wrap design, deciding whether it would be simple logo and lettering, partial wrap, full wrap, or rear window graphics and the contents that would be on it. Brand name, logo, and character, specialty, certifications, accomplishments, and contact are some of the essential information that are most often included on a van wrap or graphics. Before putting the design to production, the wrap company would presented with a design proof that shows the design from all sides of the vehicle using a template of the exact vehicle make and model. Below are some of the common van types businesses use for their service and delivery fleet:

Fabrication

Van wraps and graphics come to life by going through the processes of design, fabrication, schedule, and installation.Fleet_graphics_fabrication_process_riveting_wraps_bellevue_wa

Material selection, printing and laminating, and cutting are the three procedures in the fabrication of van wraps and graphics. The dedication and sophistication input in these steps create impressive visual communications on vans. Last but not least, the installation team puts the vinyl pieces together and transform the plain van into mobile billboard.  

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Material Selection

Premium grade vinyl material, cast vinyls, are recommended for van wraps and graphics. The cast material is durable, UV resistant, comes in different shades of colors, and is available in both matte finish and gloss finish. Calendared vinyl, vinyl commonly used by sign businesses, should be used only for short term wraps.  But be advised, this less expensive vinyl is not recommended for long term wraps. It shrinks over time, leaving gaps and sticky residue, and will not conform around contours on the vehicle. 

Printing and Laminating

After verifying the van wrap design with the client, the file will be sent to Riveting Wraps' in-house wide format HP latex printer to begin production. Our studio selects latex ink instead of solvent ink as it releases no toxic substances and guarantees vibrant colors. Once the graphics are printed, it will go through lamination to enhance its surface with a layer of protection that prevent abrasion, scratches, and UV rays.

custom printing and laminating for premium commercial sprinter van wraps and graphics Riveting Wraps.jpg
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Precision Cutting

After printing, the vinyl graphics have to be cut according to the dimensions of the vehicle or the designed layout. Precision cutting is done by a digital cutter that already had the shape programmed in the computer. Before installation, the unwanted trims and borders from the carved vinyl had to be removed. This step is called "weeding." All these preparations ensure a smooth installation. 

Installation

Installation is the final step of van wraps and graphics fabrication and is the step that requires strong attention to detail. A professional wrap installer uses tools such as squeegee, knifeless tapes, and heat guns to help with the application of the vinyl graphics. The conformity of the graphics to the shape of the vehicle and the adherence of the vinyl to the vehicle surface depend on the installer's technical skills and expertise. 

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Graphics Care

Ensure Your Brand Looks Good At All Times

With the branded van wraps and graphics, the service van or delivery van now becomes a brand ambassador for your business. Regular cleaning and care is essential for the upkeep of both brand image and van graphics condition. The dirt particles, tree saps, and bird droppings that the vehicle caught during its daily commute not only spoils the pristine brand image nurtured in viewers' impressions but also shortens the life span of the vehicle advertisement. (learn more about the consequences of a dirty van wrap).

Some proper maintenance tips for van wraps and graphics include:

  • Washing the vehicle on a weekly basis
  • Avoiding strong chemicals and waxes.  
  • Cleaning off road debris like salt and ice quickly to avoid scratches and scuffs
  • Parking vehicles indoors when possible to protect them from the elements and damaging UV rays

Follow Riveting Wraps' van graphics cleaning checklist to give the best care and maintenance to your vehicles.

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Know More About Van Wraps And Graphics - One Of Your Strongest Advertising Channels! 

Transform your vans into mobile billboards with Riveting Wraps' professional vehicle graphics design, production, and installation services. Contact us at (425) 368-5007 or email us at hello@rivetingwraps.com

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